A 3-Step Guide to Promoting a Pet Sitter Business on Facebook

For many, owning a pet-sitting business is the dream job. Getting paid to hang out with and look after our furry friends can be rewarding, fulfilling, and lucrative, after all. 

But very few realize just how cut-throat the industry is. Many pet sitters rely on word-of-mouth referrals to get new gigs, which means they need help finding new clients every time a family moves away, or bigger companies capture customers through targeted marketing.

In this competitive landscape, learning how to promote your pet sitter business is necessary. And there’s no better place to do this than on Facebook.

Facebook? Really?

Yes, we know what you’re thinking. For a few years now, Facebook has been written off as a “dying platform” especially when compared to younger social media like TikTok and Snapchat. But did you know that over a third of the world’s population still uses this “dying platform” to this day? That’s a touch over 3 billion active users!

Moreover, Facebook remains one of the best platforms for small businesses to connect with local customers, as it provides all the tools needed to target audiences from specific geographic areas. 

As a pet sitter who likely operates locally, this functionality can be game-changing from a marketing perspective. 

Great! So How Do I Use It? 

Here is a step-by-step guide to using Facebook to its maximum potential.

1. Create Your Free Business Profile

If you already have a personal Facebook profile, opening a business page only takes a few minutes and is completely free.

When you create a business profile, you will be prompted to: 

• Add Your Business Description: The more details you include in this section, the easier it will be for relevant pet parents to discover your business. Use it to share a comprehensive list of your services as well as your brand’s story.
• Add a Profile and Cover Photo: This is a great place to show off your logo and branding. (Including pictures of adorable animals here is always a bonus!)
• Include CTAs: What would you like users who visit your page to do? You could add a call-to-action button on the top of your page that urges users to visit your website or call you for an appointment. 

Make sure all images are high quality and all information is up to date. Furthermore, you could use an online tool to ensure all images and logos are appropriately re-sized. This ensures a consistent and professional aesthetic.

2. Run Facebook Ads

Now that your profile is ready, it’s time to spread the word. Don’t worry if you don’t have many followers to start with—very few small businesses do. 

Instead, take some time to understand how Facebook Ads work. Remember earlier when we said the platform could help you reach out to local customers? It does so through dynamic localization.

To benefit, all you need to do is create a high-quality ad, choose the most relevant location, and set a budget for the campaign. Even a few dollars can help a single post reach hundreds of pet parents in the area. 

If you’re confused about using Facebook Ads, Meta offers a detailed guide for small businesses to improve their visibility.

We recommend using the thousands of pet flyer templates available online to design eye-catching content and ads.

3. Create Quality Content 

Speaking of content, it can be a struggle for pet sitters to appeal to certain audiences and rise above the competition. Unfortunately, most businesses don’t have the income to spend on extensive marketing and social media teams.

Here’s a simple strategy to follow: It’s called the 80/20 rule and is a staple of most marketing teams. This means only 20% of your Facebook content should be directly selling your business or services. The remaining 80% should be devoted to educational and entertaining content that showcases your expertise in dealing with animals.

This content could be pictures of pets you’ve cared for in the past, tips for toilet training, the best food to feed a kitten, or any other information that pet parents will find valuable and engaging.

The more you engage with your followers and work towards building a community, the more likely pet parents are to trust you.

If you’re struggling to generate content ideas, follow this link for a detailed guide on how to create the perfect promotional content for your pet sitter business.

No Design Skills? No Problem

To make the most of your Facebook business page, it’s best to spend a few minutes reviewing Facebook insights to understand what content is striking a chord and which audiences are more drawn to your business.

Don’t be afraid to experiment with various formats and content until you find what works best for you. On PosterMyWall, you can get access to over a million customizable templates that ensure you practically never run out of content, even if you have little design knowledge!

Keep an eye for more latest news & updates on Pets Solution!